The Ribbon Cut

Inside the Site Selector’s Mind: Lessons from 25 Years with Larry Gigerich

Episode Summary

Site selection has changed dramatically over the last two decades, but many communities are still operating as if it hasn’t. In this episode, Larry Gigerich of Ginovus joins Susan and Charles to share what he’s learned from more than 25 years advising companies across North America. From manufacturing and life sciences to logistics and data centers, Larry breaks down how decisions really get made, and where communities most often fall behind.

Episode Notes

Site selection has changed dramatically over the last two decades, but many communities are still operating as if it hasn’t.

In this episode, Larry Gigerich of Ginovus joins Susan and Charles to share what he’s learned from more than 25 years advising companies across North America. From manufacturing and life sciences to logistics and data centers, Larry breaks down how decisions really get made, and where communities most often fall behind.

In this episode:

• How site selection timelines have compressed, and why speed now outweighs polish.
• What “readiness” actually means from the consultant’s side of the table.
• Why transparent, complete data matters more than aggressive marketing.
• How desktop diligence has replaced early site visits, and what that means for communities.
• Common mistakes regions make before an RFP ever goes out.
• Advice for young professionals entering site selection and economic development today.

Whether you’re responding to RFIs, preparing sites, or trying to stay relevant in a faster-moving market, this conversation offers a clear look at how site selectors think and what earns their trust.